I’ve been pondering about the direction of my work and it has shocked me. If you’ve known me from back in 2013, you’d know that I was very confident about being a writer. I never thought I’d consider juggling two career paths. Now, while I still hold onto my love of writing, marketing is a side hustle that has helped me hone and grow my creativity.
I am fascinated by the art of marketing. And yes, I call it an art because of how wide and how creative the field truly is. Let’s dig deeper into this fascination.
A Little History
Back in 2015, An 18-year-old me was looking for a part-time writing gig and stumbled upon a content marketing internship. Considering that I had enjoyed Mad Men and was confident enough that I’d learn the ropes as I progress in the field, I picked it up and learnt a great deal about marketing. Cut to a few months later, after that internship, I landed another one to manage a footwear brand’s social media accounts.
My takeaway from my second gig? I needed to take more risks. I was so scared to go off-book that I ended up being the least creative social media manager in history.
Managing social presence for events is a whole other game, as I learnt at my third position. This was more of a volunteering position and I enjoyed the freedom to get creative with marketing the events and getting it as much of a reach as possible- organically and through ads. I’m personally not fond of ads but they always get the job done.
What I love about marketing is that it’s as much about working with marketing tools and social platforms to get the reach as much as it is about building the brand’s story and presence and a narrative that appeals to viewers. The “Our Story” section on Facebook pages is the best example. There are companies that share their story- from why they started to how they build their products to each and every anecdote that accompanies the journey to being who they are and I love this emotional connect that they build. There are a ton of such companies worldwide but my favourite national store that does this is The Postbox.
The entire process of designing a brand’s story is so refreshing, it’s a blank canvas that’s daring you to get as innovative and authentic as possible. I cannot stress how important creating a tone and narrative is to build a brand. Be it one that is more emotional or more user-centric, finding your brand’s voice is crucial to maintaining your audience/ customer base.
One of the best advice about brand image I’ve read (mostly paraphrased) is this: “Treat yourself like a media company. Communicate openly and authentic. Keep your social presence active and innovative by churn out interesting content relevant to your brand. This is essentially a way to build a personality for your company to make you more reliable and trustable.”
Seems like we went on quite a rave but you see how crucial I find marketing in the world of social media. this field has definitely helped me develop my writing style and tone if you see how this blog has progressed. And there’s a lot more to learn as we develop (mostly digitally).
If you’ve blogged for years now, you’d see how marketing has progressed within the blogging community. This is especially in the book blogging community where it went from a new concept to book bloggers being included in the marketing of a new book release.